So I think of it as I am getting to see a movie I was going to see anyway at a discounted rate ($8 instead of $12), plus I get two free Blu-Rays. Also the tickets don't have any restrictions on them, like the stupid AMC Silver passes do (can't see the movie the first two opening weekends).
I didn't get "X-Men: The Last Stand" or "X-Men Origins: Wolverine" on Blu-Ray because they sucked, but those were also part of the deal.
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